Jada Pinkett Smith luxuriously soaks in the bathtub as she announces her new line of sustainable skincare products
Jada Pinkett Smith has entered the wellness industry with the launch of her new line of sustainable skincare products, Hey Humans.
The actress, 49, announced her new venture on Instagram, posting a video of herself soaking in the bath tub as she tried on her collection.
Affordably priced at under $6, Hey Humans consists of toothpastes, body wash, deodorant, lotion, and is exclusively available at Target.
Scrub a dub dub: Jada Pinkett Smith has entered the wellness industry with the launch of her new line of sustainable skincare products, Hey Humans
‘As you may know, personal care is one of my passions, but so is sustainability,’ she says in the video. ‘As a family, we’ve loved supporting Jaden on his journey with Just Water. And now we have Hey Humans, which I am proud to present as the first personal care brand to be 99% plastic free across category.
‘We have toothpaste, deodorant, body wash, and lotion, all in the collection, exclusively available at Target. And all the products are under $6. Our scents are gender neutral and formulated with naturally derived, upcycled ingredients to best respect our planet’s resources.’
The video was interspersed with relaxing shots of Jada going for walks, and hanging out with her family.
Interestingly, the announcement also included a shout-out to her son Jaden’s own line of water, Just Water.
R&R: The actress, 49, announced her new venture on Instagram, posting a video of herself soaking in the bath tub as she tried on her collection
Me time: Affordably priced at just $6 or under, Hey Humans consists of toothpastes, body wash, deodorant, and lotion
‘All the products are under $6’: The affordable products are available exclusively at Target
Mind and body: The video was interspersed with relaxing shots of Jada going for walks, and hanging out with her family
Family time: The video showed the Smiths holding hands in a circle
The soothing, calming video was in stark contrast to the one posted by her husband Will Smith, who announced the new line with a hilarious video of himself brushing his teeth with the sustainable toothpaste.
‘This is Clean Mint Rush whitening toothpaste,’ Will said as he applied a dab of the product to his brush.
He then begins describing the product while simultaneously brushing his teeth.
Shout out: Smith also showed her support for her son’s water company, Just Water
Hilarious: The soothing, calming video was in stark contrast to the one posted by her husband Will Smith, who announced the new line with a hilarious video of himself brushing his teeth with the sustainable toothpaste
Of course, Will’s description was indecipherable and the video required subtitles as he attempted to promote the product with the brush in his mouth.
‘Give it a shot, you won’t be disappointed!’ Will said.
‘Jada changed out all the products in the bathrooms in the house so nobody’s allowed to use nothin’ else! Congrats @jadapinkettsmith on launching @heyhumansofficial!’ Will hilariously captioned the video.
Showing his support: ‘Give it a shot, you won’t be disappointed!’ Will said