The 2010 season finale of Australia’s Next Top Model was one for the history books.
In a painfully awkward mix-up, the show’s host Sarah Murdoch wrongly announced runner-up Kelsey Martinovich as the show’s winner on live TV.
As an elated Kelsey, 29, began to celebrate her supposed win, fireworks went off on the stage behind her and apparent runner-up Amanda Ware.
Epic mix-up: The 2010 season finale of Australia’s Next Top Model was one for the history books. Pictured, host Sarah Murdoch
But just a few seconds after the announcement, Sarah’s face turned to shock and she could be heard whispering, ‘Oh my God,’ as a producer fed something into her earpiece from behind the scenes.
‘Oh my God. I don’t know what to say right now. I’m feeling a bit sick about this. No… I’m so sorry about this. Oh my God. I don’t know what to say,’ the then 48-year-old began.
Noticing the change of mood, both Kelsey and Amanda, 28, fell quiet, as the show’s studio audience sat in confusion.
Oops: In a painfully awkward mix-up, the show’s host Sarah Murdoch wrongly announced runner-up Kelsey Martinovich (right) as the show’s winner on live TV. Pictured with the show’s actual winner, Amanda Ware (left)
‘This was not… This was a complete accident. I’m so sorry. It’s Amanda. I’m so sorry. It was fed to me wrong. Oh, God!’ Sarah continued, struggling to get the words out.
‘This is what happens when you have live TV, folks. I’m so sorry. This is insane! Insane, insane, insane!’
After taking a moment to let the news sink in, a stunned Kelsey and Amanda tried their best to remain gracious, despite the embarrassing mishap.
‘Oh my God. I don’t know what to say right now. I’m feeling a bit sick about this. No… I’m so sorry about this. Oh my God. I don’t know what to say,’ Sarah began after realising the mistake
Kelsey tried to reassure a devastated Sarah that it was fine, but the host seemed inconsolable: ‘This is ridiculous! How could this happen?! Ohhh! My goodness.’
But almost 10 years on, everyone involved in the embarrassing incident has seemingly moved on.
Sarah now resides in Los Angeles with her husband of 21 years, Lachlan Murdoch, and the couple’s three children, sons Kalan, 15, Aidan, 13, and daughter Aerin, nine.
LA lady: Sarah (pictured at a Vogue Australia event in Sydney in October 2013) now resides in Los Angeles with her husband of 21 years, Lachlan Murdoch, and the couple’s three children, sons Kalan, 15, Aidan, 13, and daughter Aerin, nine
The former model seems to have largely retired from life in the public eye, with Lachlan, 48, calling her an ‘amazing wife’ in an interview with The Sydney Morning Herald in March last year.
Meanwhile, Kelsey and Amanda have both gone on to have long and successful modelling careers.
Shortly after being crowned the actual winner of ANTM, Amanda relocated to London, but she seems to have since returned home to Australia.
London calling: Shortly after being crowned the actual winner of ANTM, Amanda relocated to London, but she seems to have since returned home to Australia. Pictured in May
She married her longtime partner, director Jack Lawrence, in an intimate ceremony in Hawaii in October last year.
Kelsey appears to be based in Australia, but frequently travels the world for her career, and she’s in a relationship with photographer Avan Podhajsky.
Daily Mail Australia has reached out to Kelsey and Amanda for comment.
Jet-set: Kelsey appears to be based in Australia, but frequently travels the world for her career, and she’s in a relationship with photographer Avan Podhajsky. Pictured in September last year