Kyle Sandilands slams Byron Bay protestors over Netflix show

Kyle Sandilands has slammed protestors for attempting to stop production on Netflix‘s new reality show about Byron Bay influencers.

During a segment on The Kyle and Jackie O Show on Tuesday, Kyle said that locals in the coastal town that they were ‘going a bit far’ in their opposition to the series, which is title Byron Baes.

‘Get over yourselves,’ Kyle said. ‘Who cares if some hottie is sitting at a window, eating a fruit drink or something like that and looking at the sunrise.

‘Get over yourselves!’ Kyle Sandilands has slammed protestors for attempting to stop production on Netflix’s new reality show about Byron Bay influencers

‘Is that really hurting anyone?’ he continued. 

His co-host, Jackie ‘O’ Henderson defended the protestors before playing some audio from Byron Bay local Ben Gordon, who appeared on the Today show on Tuesday to discuss the protest.

‘The locals are carrying on up there like it’s the end of the earth, like the airports being put in the middle of the town or something,’ Kyle responded.

‘It’s just a couple of chicks taking photos in big hats. They love their life, that’s not the end of your life.

‘Byron, you’re fine. You’ll be the same as you’ve always been. A few big mega-mansions put up that’s fine, but they’re hidden,’ he finished. 

'Who cares if some hottie is sitting at a window, eating a fruit drink or something like that and looking at the sunrise,' Kyle said on Tuesday. (Pictured: Byron influencer Ruby Matthews)

‘Who cares if some hottie is sitting at a window, eating a fruit drink or something like that and looking at the sunrise,’ Kyle said on Tuesday. (Pictured: Byron influencer Ruby Matthews)

On Tuesday, Byron Bay locals gathered for a paddle-out protest against the new Netflix reality series.

Others, who chose not to participate in the paddling, simply displayed placards that read ‘give Netflix the flick’ and ‘consult traditional owners’.

Ben Gordon, owner of The Byron Bay General Store, led calls to snub the Netflix production – and asked other local businesses to do the same during a Today show appearance on Tuesday.

'The locals are carrying on up there like it's the end of the earth, like the airports being put in the middle of the town or something,' Kyle continued

‘The locals are carrying on up there like it’s the end of the earth, like the airports being put in the middle of the town or something,’ Kyle continued

‘They’ve simply turned up unannounced and they are proposing to drag our name through the mud, and make millions of dollars without offering anything back to the community,’ he told Today hosts Karl Stefanovic and Allison Langdon on Tuesday.

Mr Gordon said the prospective reality series is ‘a complete misrepresentation of who we are as a community’.

‘Today, what we’ve seen, is the real Byron, the community coming together for issues that we believe in,’ he said.

‘What they’re proposing is manufactured drama, gossip and bickering about how many likes we have on Instagram. There’s no one in the show that’s actually from Byron.

‘They’re simply trying to use our name and image for profit, and it’s not hard to see why we are upset about this.’

Speaking out: Ben Gordon, owner of The Byron Bay General Store, led calls to snub the Netflix production during a Today show appearance on Tuesday

Speaking out: Ben Gordon, owner of The Byron Bay General Store, led calls to snub the Netflix production during a Today show appearance on Tuesday

There are now more than 7,000 signatures on a petition named ‘Boycott Byron Baes’ – but the Netflix series is seemingly undeterred by the campaign.

A press release for the program describes Byron Baes as a ‘docu-soap series’ and calls it ‘our love letter to Byron Bay’ that will also offer audience ‘fights, flings and heartbreak’.

It continues: ‘It’s not just Chris [Hemsworth] and Zac [Efron]’s backyard; it’s the playground of more celebrity-adjacent influencers than you can poke a selfie-stick at.’

Some of the rumoured cast members for Byron Baes include former Love Island hunk Elias Chigros and Zac Efron’s girlfriend Vanessa Valladares.

Plot: A press release for the program describes Byron Baes as a 'docu-soap series' and calls it 'our love letter to Byron Bay' that will also offer audience 'fights, flings and heartbreak'

Plot: A press release for the program describes Byron Baes as a ‘docu-soap series’ and calls it ‘our love letter to Byron Bay’ that will also offer audience ‘fights, flings and heartbreak’